read our blog
2009 2008 2007 2006
december 8, 2008: "Mister Sparky - Confessions" by sungho
november 17, 2008: "Creativity Is" by shang
Creativity may start out with a rush of unfiltered excitement and anticipation as you and your creative partner get signed on by a client. You look at the creative brief and somewhere deep down you know you were meant for each other. There are limitless possibilities to explore and develop, and you are the one destined to bring them to fruition.
Three days later, creativity is staring bitterly at the brief as if it were a girlfriend who had just cheated on you. All those promises of a creative plethora turned out to be empty. And on top of that, the stupid brief has the gall to rub salt in your wounds by mocking your inability to come up with anything other than that stupid jingle. You flush the brief down the toilet.
read full entry here
november 5, 2008: "Thankster - I Love You" by shang
http://apps.facebook.com/fbfundvote/contests/109/entries/3446
You'll need to add fbfund to your facebook applications to view the entry. While you're at it, please vote for our video, as it is an entry to the FBFund Contest. You can vote daily. The spot and director's cut can also be viewed in the work section.
october 10, 2008: "Poor Can" by sungho
Another new PSA for your viewing pleasure has arrived--Poor Can. This one stars one of the most amazing actors we have ever worked with. Take a look in the work section.
Now that we've skipped classes for a month, we take a break to catch up for midterms next week.
october 1, 2008: "Make A Choice" by sungho
Sweet and Sour is starting the year off by using the knowledge we've gained over the summer in advertising to make a new PSA - Make a Choice. It's a bit different in style than anything we've done before--take a look for yourself.
august 9, 2008: "Nostalgia" by shang
Nostalgia is delicate, but potent.
In Greek, nostalgia literally means the pain from an old wound. It's a twinge in your heart far more powerful than memory alone, reminding us of a place where we ache to go again.
It's the pang of loneliness that hits after saying goodbye to friends and loved ones, when the realization suddenly dawns that, even though their memories and legacy will no doubt be with you forever, you will inevitably each move on and continue with your own lives. It's the dull but deep sorrow when the skyline of the city fades away behind you, and with it all the vibrant memories of another chapter of life gone by, of people and places that will no longer be a part of your everyday living, and the heartache that comes with acknowledging that even if you do return, it will not be the same.
read full entry here
july 25, 2008: "Advertising" by shang
I take a glance around the lecture hall. The student next to me slowly nods to sleep but manages to yank himself awake at the very last moment. Then he nods to sleep again. In front of me, a kid plays Mario 64 on his laptop. A girl doodles a masterpiece. A boy snores. The professor drones on, unaware of the many adventures happening before him. And I’m paying $50,000 to watch it all. I wonder when I would ever need to know whether the variance of a regression was homoskedastic or heteroskedastic. Maybe it will save my life one day. Even if it doesn’t, college still does teach me a few useful things. To get things done. To get things done on time. To remember the little things. To pay attention to details. To take initiative, be prepared, and to know when to suck it up and do whatever it takes. You know, the basics. Basics that are all too often neglected. More importantly, it teaches me to think—another basic that is ignored far too much. To use the left side of my brain. To first figure out the simplest and most direct way to solve a problem, and then to think of all the other options available. To apply existing methods to new domains.
read full entry here
june 15, 2008: "Summer Update" by shang
Even though we've been busy with the "real world," We haven't forgotten about our filming--we've been fleshing out ideas for the next year. We figure we'll let everyone know what we're up to as we actually get things in motion, since half our plans decide to pull disappearing acts last minute anyways.
We hope everyone is enjoying their escape from the iniquitous evils of higher education.





